Nestle: The Quiet Colossus of the Kitchen Cupboard
Walk into almost any kitchen, in almost any country on Earth, and you will find Nestle there. It may be a jar of Nescafe, a KitKat bar, a tin of infant formula, a bottle of water, a bowl of cereal,…
Category Greatest Companies
The builders. Cinematic, factual stories of the greatest companies ever created, told through the founders who made them and the moats they built, with the investor and trader lessons inside each one. Part of the Complete Trader’s Edge wealth-creation library.
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3M: The Company That Made a Moat of Inventing
Most companies in this collection are built around a product, a founder, or a single brilliant idea. 3M is built around something rarer and, in its way, more powerful: a culture of invention. For more than a century, 3M has…
Danaher: The Quiet Machine That Compounds
If Broadcom is the loud, aggressive face of the serial-acquirer model, Danaher is its patient, almost invisible master. For four decades, Danaher has done something that sounds simple and is fiendishly hard: it buys businesses, makes them measurably better using…
Broadcom: The Company Run Like a Buyout Fund
Most technology companies tell a story about invention. A founder dreams up a product, builds it in a garage, and changes the world. Broadcom’s story is different, and in its own way just as powerful. Broadcom is, more than almost…
BlackRock: The $240 Million Mistake That Became the World’s Largest Investor
In 1986, a thirty-three-year-old star at the investment bank First Boston watched his world come apart. Larry Fink had been a prodigy, one of the pioneers of the mortgage-backed securities market, a man widely seen as a future leader of…
Blackstone: The $400,000 Bet That Built a Trillion-Dollar Empire
In 1985, two men sat in a small New York office with a big idea and very little else. Stephen Schwarzman was thirty-eight. His partner, Peter Peterson, was a former United States commerce secretary and the former chairman of Lehman…
See’s Candies: The Small Company That Taught Buffett Everything
Of all the companies in this collection, See’s Candies is among the smallest, and yet its influence on the world of investing is out of all proportion to its size. It does not make microchips or rockets, software or steel.…
Ferrari: The Art of Selling One Car Too Few
There is a principle, attributed to Enzo Ferrari himself, that explains more about the company than any balance sheet: Ferrari will always build one car fewer than the market demands. It sounds like a paradox, even a mistake. Every other…
Nintendo: The Toymaker That Refused to Compete
In 1889, in Kyoto, a craftsman named Fusajiro Yamauchi began making hanafuda, traditional Japanese playing cards, by hand from the bark of mulberry trees. The company he founded, Nintendo, would remain a maker of playing cards for the better part…
Sony: The Empire That Lost to Itself
In the bombed-out ruins of Tokyo in 1946, a defense engineer named Masaru Ibuka and a younger physicist named Akio Morita founded a company with about five hundred dollars of borrowed capital and no clear idea of what to make.…
Nike: The Company That Almost Died of Success
Greatest Companies · Episode 14 · Nike ▶ Watch on YouTube🎵 Listen on Spotify Also available on Apple Podcasts · Amazon Music · iHeart Radio In the spring of 1975, the most exciting young company in American footwear was, by…
LVMH: The Man Who Industrialized Desire
Greatest Companies · Episode 13 · LVMH ▶ Watch on YouTube🎵 Listen on Spotify Also available on Apple Podcasts · Amazon Music · iHeart Radio In October 2010, an aging French patriarch took a phone call that would ruin his…
